Fashion weeks worldwide are sort of like the Olympics of fashion.
They may not be competitive in the strictest sense of the word, but you can believe they exert an undeniable power.
The larger houses already have (or have access to) the resources to live stream, when they want. But some still only stream sometimes.
However, I think we can expect every season will show more and more live streaming runway shows, for the simple reason that the economy is low, and live streaming gives a competitive advantage. Especially when linked with newer technologies like online shopping, etc. As with much of the Internet, the democratization of fashion week is still in its infancy, as the technology is still mysterious, or at least not commonplace.
Fashion week was only barely known to the average shopper in seasons past: but it doesn’t have to be that way. It can be an event just like, say, the Superbowl (on a different scale). It just needs to be made easier and more fun for everyone.
As for the smaller design houses, I think the issue is often simply not knowing how to do it, and then there’s always the headache of how to be sure people find the streams. Some of these smaller, up-and-coming European and Asian designers don’t even have Facebook and Twitter accounts.
Paris Fashion Week is an ideal platform because, in a nutshell, anyone who searches Google for “Paris fashion week live, “live stream” finds us. It’s very intuitive to find and easy to pass along by word of mouth. And it’s linked to almost every other fashion center.
In a nutshell: The easier live streaming becomes, the more will do it. And the more designers see others streaming, the more they will feel odd / “left out” to NOT do it.
And creating a single “go to” place for all these streams means the potential for a lot of cross-traffic: easy for designers to see and be seen, easy for the public to “attend”.